How to generate business ideas in 2023 | 5 key points

How to generate Business ideas in 2023

Generating business ideas is one of the most challenging aspect for any entrepreneur looking to starting a business.

There are many entrepreneurs that are lucky enough to generate Business ideas that has never been thought of before, thereby coming up with a good business plan.

A good business plan is like the major raw material needed to start a business and to sustain a running business.

Key elements of a good business idea

Below are the important keys you need to consider, so as to have a successful business.

Clear demand for a product or service

Supply and demand are the building blocks of all business. Every business idea should have hard and clear evidence of demand in your market or field. You can gauge market demand in a few ways. Marketing and outreach software can get your idea in front of your desired audience, or you could get in touch with them using interest surveys or open forums. The better you know your audience, the better your likelihood of success; consider the fact that 14% of startups fail by not regarding customers’ needs.

Short and long-term goals

Having a detailed plan is crucial to making any entrepreneurial endeavor successful. Your long-term plans and your short-term plans should work together to keep you on track. Setting SMART goals in the short term will set you up for success in the long term.

Room for growth

Don’t be afraid to alter part—or all—of your idea based on new information or experience. Sometimes change is necessary. It’s important to keep up with the current market and be willing to adapt to unanticipated feedback from your customer base. Being flexible and open-minded can mean the difference between having your idea remain an idea or getting it out in the world. Remember, you can always circle back after you’ve established yourself.

The right amount of motivation

Your business idea doesn’t necessarily have to be based on doing something that you love—though that helps—but it should be based on something you’re motivated to pursue. Whether you’re working to serve a cause or community that’s important to you, honing a skill set, or helping others do the same, motivation can help keep you inspired during challenging times.


How to generate Business Ideas

1. Examine Your Own Skill Set for Business Ideas – How to generate business ideas

Do you have a talent or proven track record that could become the basis of a profitable business? Look at what you do in your day job as well as after work, and consider how you could use those skills in your own business. For instance, you may be able to start a consulting business with your office skills, or start a dog-walking service with your home-based skills.

2. Identify Underserved Needs – How to generate business ideas

Keep your eyes and ears open to find areas that have an unmet need in the business world. One important strategy is to stay updated with what is happening in your environment by reading news with the conscious intent of generating a business idea. You may be surprised at how many opportunities your brain generates when you’re keeping up with current events and identifying market trends, new fads, industry news—and sometimes just new ideas that have business possibilities.

3. Invent a New Product or Service – How to generate business ideas

Look around your life and ask yourself how different pain points could be solved or improved throughout your day. Ask people about additional services that they’d like to see. Once you start brainstorming, focus on a particular target market and create ideas for services that that group would be interested in.

Finding a niche market and exploiting it is one of the best paths to success in business, especially if you focus on an area you’re passionate about.

4.  Add Value to an Existing Product – How to generate business ideas

You don’t always need to come up with new ideas, instead you can look at how you can add value ta a known product.

Here are some changes that can be made in order to make something better:

  • Delivery
  • Location
  • Cost
  • Customer experience

Can you take an existing product and make it better by having it delivered? For instance the Quip toothbrush takes a relatively standard idea (a battery powered toothbrush) and adds the convenience of mail delivery for not only the brush, but also new brush heads and batteries every few months.

Could you bring a new product or service to a geographic market that’s underserved? Or improve customer experience by, say, creating a community around the product or service you’re offering?

Think about products you buy and what you might do to them or with them to add more value and create a profitable business.

5.  Investigate Other Markets – How to generate business ideas

Finding a new market for an existing product is another way to come up with a business idea. One strategy is to implement low-end disruption, which positions your product at the bottom of the market with a low-priced product or service. Then you can work your way up to serve higher markets.


Generating a business idea, completing your research, and seeing it through the creation process can be a difficult but ultimately rewarding choice. If you’re motivated, organized, and goal-oriented, then running your own business might be the right career move for you.

About the author: femiwealth

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *